6 Things Agents Need to Tell Sellers Before They List

1. Staging matters–big time!

Every agent knows the old adage, “Homes that don’t show well don’t close well.” But still, time and time again we see sellers rail against the time and cost associated with staging a home. Afterall, if they love their home as it is, why shouldn’t everyone else? This is a situation where sometimes showing trumps telling.  Their decor may be a beautiful expression of their personality, but sometimes less is more. You can also download 10 Hardcore Staging Tips for Sellers so that they can reference it before every open house.

Baltimore Staging

Baltimore Staging

2. The market sets the price, not the owner. 

It’s understandable that many home sellers think that their home is above the price that the market dictates. Sentimental value often translates into an inflated sense of the home’s worth,  but when it comes to price, the winning opinion is always the market’s opinion. You know it’s impossible to effectively price a home without taking into account the competition. Unfortunately, too many sellers don’t. Take the seller to a comparable home that is priced similarly to where you feel their home should be priced.

3. Small renovations may mean big bucks later

In many cases, the cost of a home repair is less expensive than a potential buyer perceives the cost of the repair to be. If buyers over estimate the cost of fixing the problem, it may negatively impact the offer amount and end up costing the seller more in the long run. Be upfront with the seller clients when you spot unsightly blemishes that could cost the deal.

Before you list and start marketing the property, counsel your sellers on the improvements you know will make a difference when it comes to price. If you need a starter list of simple ways to boost a home’s value and its showing potential 10 ways to boost your home’s value.

Minor Improvements!!

Minor Improvements!!

4. Incentives can help close the deal faster.

Offering practical incentives might not sound sexy, but those that fill legitimate buyer needs have the power to differentiate a listing from the competition and attract just the right attention needed to get the home sold for the right price. Talk to the sellers early about how they might be prepared to sweeten the deal if the right offers don’t come rolling in. Talking incentives early and building them into the marketing plan can arm both agent and seller with the ammunition to jump potential marketing hurdles and beat out the competition for a fast sale.

5. Serious buyers never stop the hunt.

Too many sellers see the winter months as the slow season. The reality is, there are plenty of upsides to listing and marketing a home when everyone else is taking a break.

Maryland Winter 2014

Maryland Winter 2014

6. Real estate is a local business.

The last few years have turned real estate headlines into high-profile news. Home prices are on the rise. In fact, last month home prices were up 11.9% over the year past. While this is great news for the country as a whole, be sure to remind your sellers that real estate is a local industry and that asking price isn’t everything.

Robert McClintock Baltimore Portrait

Robert McClintock Baltimore Portrait

What would you add to the list of seller must-knows? Always interested to hear another perspective.

TOWSON: Top 10 facts that you probably didnt know.

10) The community traces its roots to the mid-18th century when two Pennsylvania brothers, William and Thomas Towson, began farming the area. A small village (then called “Towsontown”) soon developed, and in 1854 Towson officially became the Baltimore County Seat. They began farming the area of Sater’s Hill, northeast of present-day York and Joppa Roads

Towsontown Sign

9)  In 1790, businessman Capt.Charles Ridgely completed the magnificent Hampton Mansion just north of Towsontown, the largest private house in America at the time. The Ridgelys lived there for six generations, until 1948.It is now preserved as the Hampton National Historic Site and open to the public.

Hampton-House

8) The Courthouse, constructed with local limestone and granite, was built between 1854 and 1856 on land donated by Dr. Grafton Bosley. Many who live in the region recognize the name.

Towson Courthouse

7) David T Abercrombie, the founder of the clothing store Abercrombie & Fitch was born and raised in the Towson area.

6) Towson-area historical tornado activity is above Maryland state average. It is 77% greater than the overall U.S.  average. On 6/9/1961, a category F3 (max. wind speeds 158-206 mph) tornado 12.0 miles away from the Towson place center caused between $50,000 and $500,000 in damages. On 9/24/2001, a category F3 tornado 16.3 miles  away from the place center killed 2 people and injured 55 people and caused $101 million in damages.

5) #6 on the list of “Top 100 cities with the largest percentage of females  (pop. 50,000+)”
Read more: http://www.city-data.com/city/Towson-Maryland.html#ixzz2rd0qrhME

4) In 1915 the Maryland State Normal school relocates from Downtown Baltimore to its current location in Towson. This school is now known as Towson University.

Towson University

Towson University

3) East Towson, one of the oldest traced African American communities in Baltimore County, Maryland has been the home of generational family heritages and numerous historical artifacts for over two hundred years.

2) Towson is home to a fortune 500 company called Black & Decker. They were started in 1917 and have resided in Towson ever since. Chances are you use their products on a daily basis and may not even know it.

1) Baltimore-Towson ranked on The Atlantic’s 25 Best Places to Live for Recent Graduates list in 2012.

10 Frequently ask questions about Baltimore REO’s!!

In the day-to-day grind of selling bank owned properties in Baltimore I come across many unique and interesting situations. There is never a dull moment in this job. You interact with all walks of life, and everyone has an angle of what they want to achieve. On occasion I sit and wonder to myself what is the general public’s perception of what a bank owned property is. What I hear on a daily basis are questions from many different people. However, over the years there have been some common themes. This is my attempt to give consumers an insight into what it really means by dispelling myths, inaccuracies and hopefully answering some of the more commonly asked questions.

10) What does the word REO stand for?

In the banking world there are different departments. A long time ago when a bank foreclosed on a property it was sent to the Real Estate Owned department. So in the banking world when they had a new property in inventory it was sent to the REO (real estate owned) department. In the end they became known as REO’s and the acronym stuck.

9) Does it really take 6 months to buy a bank owned property?

There is a common misconception that it takes a long time to purchase a foreclosed property. The problem is that over the last several years distressed sales are more prevalent than traditional sales. Within this category there are also short sales. A lot of times buyers consider them one in the same, and they are two totally different animals. Short sales are different and take longer than bank owned homes to close. Reason being is that the bank owns the home and has already determined their exit strategy. Once a contract is ratified the decision to sell has already been made. Basically at that point it is the same as any normal transaction with the only difference being a financial institution is the seller and not Jane Doe.

Hunt valley foreclosed property

Hunt Valley Foreclosure Property

 

8) What is the difference between an REO and a Short Sale?

An REO is owned by a financial institution and has already taken title to the home. In that manner they are the rightful owner of the home and are able to sell the house as they see fit. A short sale is a situation where the seller owes more than the property is worth. What happens in this situation is that they are “short” the funds to close. Hence the term short sale. The next step for the owner is to go to the lender after they have a ratified contract and ask the bank if they would be willing to make up the difference between what is owed (outstanding balance) and what the net sales price is. The bank does their due diligence into the sellers situation and the value of the real estate, then makes a decision if they are willing to take the loss.

7) How does the bank determine what to list the home for?

The answer is pretty complex and every bank does it differently. However they use a lot of the same methods you would use to sell your home. They ask the listing agent to complete what is a called a BPO (Broker Price Opinion). They will at the same time ask an appraiser and an independent real estate agent to complete a 2nd BPO to make sure the first one is accurate. Once they have all of this information they sit down with computer models called AVM’s (automated valuation machines) and reconcile the data. At that point they determine whether or not to list the property in its current condition or sell after repairs have been made. It really just depends on each institutions preferred method and what they put the most weight into.

6) Because its a bank owned property its a good deal?

I get people calling all of the time with green in their eyes. They think that the price I have a property listed at is too good to be true and they have stumbled on their own lottery ticket. Their vision is that the home is in move-in ready condition and doesn’t need work, yet priced 50% below retail value. It always comes down to a litmus test. If it sounds too good to be true, then it probably is. Banks sell properties at what they feel are market rates given condition. At times they may take the same unsound approach that traditional sellers take of listing high and chasing the market downwards. But in the end the value in bank owned properties is dealing with non-emotionally attached sellers who want to make a business decision. Value exists in these homes if you are working with a good enough agent to find the deal for you. It is usually in a value add situation where you put sweat equity into the house. Taking someone’s lemon and making lemon-aid with it.

Northwood Foreclosed Home

Northwood Foreclosed HomeNorthwood Foreclosure

5) What is the difference in buying a foreclosed home and standard sale?

The good news is that it works the same way as you would buy any other home. They are listed for sale through real estate agents on the multiple list (MLS). Regular standard contracts are used and the transaction is mediated by a title company. There are nuances with REO sales that are different from traditional sales. The most important one is that the properties are by and large being sold as-is. This means that the bank is selling the property in its as-is condition. What you see is what you get and home inspections are for informational purposes only.

4) Why are financial institutions exempt from the disclosure and disclaimer statement?

Disclosure and disclaimer statements are 2 parts. What happens is that the seller either discloses known latent defects in the house or disclaims that they have no knowledge of any latent defects in the home. When a bank owns the house, they have never lived in the house, they more than likely have never stepped foot in the house and truly have no knowledge one way or the other about the house. So for that reason they are exempt in the state of Maryland from having to provide this statement to the buyers.

3) Can you as the REO agent ask the prior owner certain questions?

Sometimes when the REO agent arrives at a new property for the first time, they are found to be vacant. For various reasons the prior occupants have abandoned the property and are never to be heard from again. Sometimes on the first visit you find the former owner, or the tenant of the former owner still living in the home. The banks try to reach a financial agreement to have the party relocated or as a worst case eventually file eviction proceedings. Either way, we as REO agents generally have no contact with the prior owners, and for the most part have no real insight into the past history of the home.

2) What does it mean AS-IS?

The term as-is comes from real estate agent terminology shortened from as-is, where-is. What this means is that the property is being sold in its current condition regardless of defects. The selling entity will not be making repairs and what you see is what you get. Buyer beware!!

1) How do I buy a foreclosed home?

There are many methods, strategies and ways to go about it. The best way in my opinion is to go to the source direct…. cut out the middleman. Since banks assign these properties to agents in bulk, there are people out there who specialize in this real estate specifically. For a free list of active foreclosed homes in Baltimore and surrounding communities please contact a local REO agent who specializes in bank owned homes.

For more information about bank owned homes please feel free to contact Josh Mente directly.

 

Hunt Valley Foreclosure

When the word foreclosure is spoken who conjures up images of million dollar homes and the top 1%? Prior to 2007 the homes that were being marketed as bank owned homes were basically the red-headed stepchildren of the real estate market. Post collapse of the housing market, the images of what is available has changed drastically. No longer are you looking at homes that are orphaned and nobody wants, but they are actually homes you may see on HGTV.

The difference between this meltdown in the housing market and those of the 70’s, 80’s and 90’s was pretty drastic. This time around it effected everyone equally no matter the economic or socio-economic status. Million dollar homes were being foreclosed on along with $10,000 homes. Everyone was effected no what part of the country you lived in. If it wasn’t you being foreclosed on it was your neighbor, coworker, family member or well respected pillar of the community. Simply put it touched everyone.

As always, great despair is usually followed by prosperity. Warren Buffet said in 2010 ” Prices will remain far below ‘bubble’ levels, of course, but for every seller or lender hurt by this there will be a buyer who benefits. Indeed, many families that couldn’t afford to buy an appropriate home a few years ago now find it well within their means.” This type of thinking, if properly implemented rings true even in 2014 as the housing market appears to be firing on all cylinders again. Opportunity knocks and is looking for a willing participant.

 719 Weil Mandel Way Cockeysville, MD 21030 fits this bill. In 2006 this home, located in Hunt Valley, would have sold well over $1,000,000. Here we are 8 years later and there are still fantastic buying opportunities like this property which has just been reduced to $850,000. At over 5,000 sq ft with a 4 car garage, a true cooks kitchen and on almost 4 acres, this home is a bargain by standards of the past. Invest in your future and capitalize on the mistakes of the past… or just dream about what could actually be.